Executive Profile
Prasong Panichpakdee
Prasong’s father, Thawat Panichpakdee, in the mid 1930’s, challenged humble beginnings on arrival in Thailand to establish a formidable rice trading company, build shophouses and finance an array of business opportunities.
Inspired by his father’s success, Prasong Panichpakdee embarked on an enterprising career, capturing and engaging with the generational change and a new paradigm of capitalism that began to sweep through Thailand in the 1970’s. Building on the solid business foundations laid by his father in the East, Prasong ventured further to explore international trade. During the late 70 and 80’s decades, his name rose to prominence as one of the top traders, who secured unthinkable contracts to supply Thai rice to Brazil, Africa and Iran. To benefit from the economy of scale, large cargo ships were chartered to transport volumes of rice in bulk. Constant daily trades to these destinations lasted for years.
As a new golden age for Thailand emerged late in the 1980’s, Prasong made a number of foresighted land acquisitions. He founded Somprasong Land Public Co.Ltd and set about creating groundbreaking property developments in Bangkok, Phuket, Chang Mai, Pattaya, Hua Hin and China. This major transition from shophouse construction origins to highly successful developer of exceptional quality products significantly enhanced an already impressive family business portfolio.
As Prasong prepares to hand over his work to the next generation he now engages mostly with expert advice and consultation to not only the group of companies but also outside organizations and investors. His years of experience across different cultures had allows many to find an edge in a highly competitive industry.
Prasong Panichpakdee is the founder of many substantial companies and organizations including:
- Songland ltd.
- Somprasong Land Public Co., Ltd.
- River 88 ltd.
Formerly a Director of:
- Kitti Rice (1968) Co., Ltd
- Avani Atrium Hotel Bangkok
- Precious Shipping public Co., Ltd
- Christiani and Nielsen (Thai) Public Co., Ltd.
- Pacific City Club Bangkok.
Former Vice President of Thai Rice Exporters Association
Former Vice President of Thai Real Estate Organization
He was responsible for the development of over 30 projects between Thailand and China.